Asian House

Asian House is a fast food restaurant company based in Spain since 2024. The visual identity for this project had the restriction of scalability, leading the output towards simplicity. Based on the strategic concept of easiness, this visual identity was created using only the Arial font, and a minimalistic logo was designed where the ‘H’ in ‘House’ was replaced by a pagoda. Other elements were created with simplicity, ease, and happiness in mind.