Identity with Small Crowd


Rebranding proposal for Tiaa made in collaboration with Small Crowd Studio. Tiaa (The Teachers Insurance and Annuity Association of America-College Retirement Equities Fund) is a Fortune 100 financial services organization that is a provider of financial services in the academic, research, medical, cultural and governmental fields. The brief was to make an identity system focused on typography, from which a logo should derive. The process was amazing with a lot of learnings, huge thanks to Small Crowd and Armand Mevis.