Tiaa
Identity with Small Crowd
2022
Rebranding proposal for Tiaa made in collaboration with Small Crowd Studio. Tiaa (The Teachers Insurance and Annuity Association of America-College Retirement Equities Fund) is a Fortune 100 financial services organization that is a provider of financial services in the academic, research, medical, cultural and governmental fields. The brief was to make an identity system focused on typography, from which a logo should derive. The process was amazing with a lot of learnings, huge thanks to Small Crowd and Armand Mevis.
![](http://danielseniorduran.com/wp-content/uploads/2023/07/tiaa-cover.gif)
![](http://danielseniorduran.com/wp-content/uploads/2023/07/tiaa1-1.gif)
![](http://danielseniorduran.com/wp-content/uploads/2023/07/tia-07-1.png)
![](http://danielseniorduran.com/wp-content/uploads/2023/07/tia-08.png)
![](http://danielseniorduran.com/wp-content/uploads/2023/07/tia-01.png)
![](http://danielseniorduran.com/wp-content/uploads/2023/07/tia-05.png)
![](http://danielseniorduran.com/wp-content/uploads/2023/07/tia-06.png)
![](http://danielseniorduran.com/wp-content/uploads/2023/07/tiia.png)
![](http://danielseniorduran.com/wp-content/uploads/2023/07/tiaa-businesscard-1-1.gif)
![](http://danielseniorduran.com/wp-content/uploads/2023/07/tia-02.png)
![](http://danielseniorduran.com/wp-content/uploads/2023/07/tia-04.png)