Node

Visual and digital identity made for Node.ai, an a AI-powered finance platform. The visual concept for developing this identity was based in the gradient descent algorithm, a method for unconstrained mathematical optimization. It is a first-order iterative algorithm for minimizing a differentiable multivariate function. Having this in mind the use of gradients became the main an element for the brand. The colours shifted the ones previously the brand had and gave them a bit more contemporary approach. This brand identity was made at Solube Studio.