Daniel Senior Durán is a designer based in Barcelona. He specializes in creative and visual conceptualization for brands, websites, and editorial projects. Daniel is also interested about researching and republishing information on Latin American history and culture. He considers not only the production value of imagined realities but also the social context in which they originate. Daniel creates research-driven solutions that result in visual outputs for both print and digital media.

Services

Web Design
Front-end Development
Branding
Design Systems
Graphic Design
Editorial Design
Visual Communication

Awards

2019 Silver LAUS Barcelona

2020 Domestika: Young Talent Colombia

Contact

danielseniord@gmail.com
@danielseniorduran

Tiaa

A type-based design system proposal made with Small Crowd Brand Consultants

Services

Identity

Design System

Year

2022

Rebranding proposal for Tiaa made in collaboration with Small Crowd Studio. Tiaa (The Teachers Insurance and Annuity Association of America-College Retirement Equities Fund) is a Fortune 100 financial services organization that is a provider of financial services in the academic, research, medical, cultural and governmental fields. The brief was to make an identity system focused on typography, from which a logo should derive. The process was amazing with a lot of learnings, huge thanks to Small Crowd and Armand Mevis.